Introduction:

In the current era of hyper technology where business is impossible without the participation of technology, almost all businesses have an online presence. Moreover, the metrics of business success have also changed thanks to technology. Now, business success is not just measured in terms of sales but also in terms of traffic, customer experience, retaining customers, leads, and brand awareness.

Brands now spend millions of dollars on tracking down the customer experience. They want to know what is helping them retain customers or which stage is convincing their customers to leave. Business experts believe that acquiring first-time customers is quite easy. However, if you do not work on customer service and added features that can help you work on the overall service, the customer will stop coming back to you.

Big brands that invested a lot in brand awareness and gained many customers soon ran out of business just because they were unable to keep up with the customer inflow and amplify the customer experience based on the expectations of the customers. On the other hand, businesses that focused on customer service eventually ended up gaining much better results. For instance, RCN Customer Service is considered a benchmark as it offers quality service without any delay.

Why Do You Need A Customer Experience Tool For Your Website?

As a business owner, you need to know about the customer journey when they reach your site. This will offer your insight into what is bringing customers to your site and what is convincing them to leave. Moreover, you will be able to make actionable changes via these insights.

The best thing about these tools is that they offer a full content marketing analysis so you can get customer feedback without directly reaching out to the customers. It tracks down the time customers have spent on your site, the service they were interested in as well as the full customer analysis that otherwise might cost you much more. Similarly, you will get to adjust and acquire the essential capabilities that are needed for managing the customer journey.

Here are some of the best customer experience-tracking tools that you can use for your website.

4 Best Tools to Help You Track the Customer Experience on Your Website

To track down the customer experience, most business owners use manual methods that can take a long time. On the contrary, if you use a good customer experience tracking software you will be able to work things easily without any extra effort. To help with the business, we have listed down some of the best tools that can help you track down the customer experience on your website.

1. Locobuzz

This tool is known to be the next-generation advanced customer experience tracker. It will help you catch up with the current trends, predict the upcoming trends, and offer you actionable insight that can boost the customer experience. As a brand, if you are struggling with your digital presence, this tracker will save you.

This tool offers marketing insight and has a ticking system for the task. In addition, you will get the data analysis and social listening feature. For understanding the data analysis, you will get a data visualization feature as well. Moreover, you can manage your campaign in real-time and fetch data as well.

2. HubSpot – Service Hub

It is one of the most known and most used tracking tools so far. This tool is perfect for beginners as it offers a frictionless customer experience while offering detailed insight to the business owner. You will get the CRM for managing all the information in one place.

This tool offers the feature of single spot management, which means you can easily manage all the communication channels by using the dashboard of HubSpot. Moreover, you can easily plugin all the communication channels within the universal inbox so you will get to manage the live customer feedback. HubSpot manages the contextual information of each customer so you can make sense of numbers and interactions.

3. Adobe -Experience Manager

No matter what you think, Adobe can never go wrong when it comes to managing the content. Therefore, you will get not only customer experience tracking but also multiple other features. This tool comes as a complete digital asset management and CMS. With the help of this tool, you can easily create a strong online brand presence by offering a similar digital experience across all platforms.

The tool also offers a personalization option so you can adjust things based on the need of your brand. This tool also offers automated experience management features along with effortless scaling so as a beginner you do not struggle with your business.

4. ClickTale

If you are struggling to keep your customer on the site or you feel like your traffic is not converting into sales, Clicktale is the ideal tool for you. This tool records the micro gestures along with the in-page interactions. Apart from this, you will be able to track the customer behavior and the hot selling product.  

The tool also helps in evaluating the behavior metrics. You will see a combination of rich data along with machine learning that will offer you the perfect recipe for beating the trends. To control all your channels with just one click, this tool offers a third-party integration feature as well.

Conclusion:

In the ever-evolving business landscape, prioritizing customer experience is essential for long-term success. The article has shed light on the significance of understanding and tracking customer behavior on websites. By leveraging advanced customer experience tracking tools, businesses can gain valuable insights into customer journeys, make informed decisions, and optimize their services accordingly.

The four recommended tools, Locobuzz, HubSpot Service Hub, Adobe Experience Manager, and ClickTale, offer unique features and functionalities to enhance customer experience. From predicting trends and analyzing data to managing communication channels and personalizing experiences, these tools empower businesses to stay ahead of the competition and deliver exceptional customer service.

Investing in these tools not only streamlines the process of tracking customer experience but also provides a comprehensive understanding of customer preferences, behaviors, and pain points. Armed with these insights, businesses can make data-driven improvements, boost customer satisfaction, and drive growth.

In summary, embracing customer experience tracking tools is a strategic move for businesses seeking to stay relevant, engage customers effectively, and achieve long-term success in the digital realm. By harnessing the power of these tools, businesses can build strong customer relationships, foster brand loyalty, and ultimately thrive in the competitive market.