TechieClues TechieClues
Updated date Nov 22, 2023
Discover the impactful role of animated explainer videos in simplifying complex ideas, increasing brand awareness, and boosting sales for businesses. Learn why animated videos are a versatile and cost-effective tool, exploring real-world success stories and the step-by-step process of creating effective explainer videos.


Explainer videos are a great way to explain complex ideas in a short amount of time. They can be used to explain any type of product or service, from the simplest product to an incredibly complicated service.

They're also one of the most effective ways for businesses to increase sales, improve customer engagement, and increase brand awareness.

Why use an animated video for your business?

An animated video is a highly adaptable tool for sales presentations that businesses can utilize effectively. With its engaging nature, an animated video is ideal for introducing new products, showcasing business services, or explaining complex processes. 

By utilizing animated videos, businesses can enhance the visual appeal of their products and make them more appealing to customers. Consider exploring platforms like to harness the power of animated videos for your sales and marketing efforts.  There are several reasons why using an animated video for your business can be beneficial: 

Captivating and engaging

Animated videos are visually appealing and can grab and hold the viewer's attention. The use of colorful characters, dynamic visuals, and creative storytelling can create an immersive experience, making it easier to convey your message and keep viewers engaged.

Simplify complex ideas

Animated videos can effectively simplify complex concepts and ideas, making them easier to understand and absorb. Through visual representation and storytelling, you can break down complex information into more digestible and relatable forms, helping your audience grasp the key points more easily.

Increase brand awareness

Using an animated video can help increase brand awareness by incorporating your brand's colors, logo, and overall visual identity into the video. When done well, animated videos can provide a consistent brand image and leave a lasting impression on viewers, leading to better brand recognition.


Animated videos can be used in a variety of ways to promote your business. They can be shared on social media, embedded on websites, used in presentations, or even incorporated into email marketing campaigns. Their versatility allows you to reach and engage with your target audience across different platforms.


They eliminate the need for physical locations, actors, and equipment, which can significantly reduce production costs. Additionally, changes and updates can be made more easily in animated videos, without requiring reshooting.

Overall, incorporating animated videos into your marketing strategy can effectively convey your message, simplify complex ideas, increase brand visibility, and do so in a cost-effective manner.

Role of Explainer Videos 

They can help you explain the benefits of your product, its features and functions, how it works, why you're better than your competitors, what makes your business unique and much more.

Getting started with an explainer video is simple: just upload a script, and we'll take care of the rest! We'll create an animated video for you that will be shared across all major social media platforms, including YouTube, Facebook, and Twitter. With this kind of exposure - not only will people be able to find out more about what you do, but they'll also have access to useful information on their favorite platforms. For organizations and businesses in the crypto and blockchain industry, this is a powerful way to showcase your expertise and engage with your audience. Learn more about creating impactful videos for organizations at: 

Real-world Success Stories

There are many examples of successful explainer videos for e-commerce. Here, we'll look at a few of them and discuss how they helped their respective companies grow their businesses through video marketing.

Ninja Explain is a subsidiary brand of Fire art Studio, a design and software development company located in Warsaw, Poland. They specialize in creating animated videos to help companies effectively communicate their message to customers, enhance their online presence, and differentiate themselves from competitors. They are proud to collaborate with creative marketing agencies, startups, and enterprises worldwide.

Their team consists of talented and experienced creative directors, animators, and producers. One of their key advantages is their professional voiceover group, which ensures that they can provide native speakers from the target country or region.

Tools and Technologies

The animated explainer video production process includes 6 steps:


This is the initial stage where we gather information about your project. We discuss your target audience, business goals, and key performance indicators (KPIs) to ensure a tailored approach.


Once we have a clear understanding of your project, our team will create a script. The script will outline the key messages and story that will be conveyed in the video.


After the script is finalized, we will create a visual storyboard. This is a series of illustrations or sketches that depict the key scenes and transitions in the video. It gives a visual representation of how the animation will unfold.


Once the storyboard is approved, our illustrators will create the detailed illustrations or graphics that will be used in the video. These illustrations will align with your brand and visual style.

Voice over

At this stage, we will record a professional voice-over that will narrate the script. The voice-over will bring the script to life and enhance the overall quality of the video.


Finally, our animators will bring all the elements together to create the animated explainer video. They will add motion, transitions, and effects to the illustrations, syncing them with the voice-over and any additional sound effects or music.

An effective explainer video is one of the best ways to enhance e-commerce success.

Explainer videos are an effective way to communicate with your audience. They can be used to convey a message, educate, persuade, and sell. Explainer videos have the power to engage customers and increase brand awareness in ways that text or images alone cannot achieve.

They're also an excellent tool for improving customer satisfaction by demonstrating how products work in real-life situations. 


As you can see, there are many ways to create an effective explainer video for your e-commerce website. The key is to find a strategy that works best for your brand and then stick with it!



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